Mini size me

I observed to my brother after ordering food at a restaurant that sold half sizes for a dollar less than their full sized portions, that the lastest trend in marketing fast food is charging more money for less food, "I pay 20% less, they sell 50% less food."

He told me about a health insurance commercial in which a fast food sign reads "Mini size me."

We live in a decadent culture in which one of our constant worries is eating too much, in which we will pay more money to eat less.